:t3rmina7 :condition

My signature piece.

Alan Fletcher once asked the question; ‘What is typography?’ In which he answered: ‘Letters suffering from a terminal condition’.

I took this further while writing a student project . After analysing the question it seemed there was more than just one meaning behind it. Fletcher initially mean’t that they are letters that have been defaced, deformed and mutilated; literally looking like they are suffering from an illness. When you look at the full alphabet or simply A-B you think of reaching that predetermined destination; a ‘terminal condition’.

Graphic Design can also be about defacement, abstraction and in turn reaching an end result. Just how much depends on the market and how much we challenge the consumer.

* Keep an eye out for the Boomerang Postcards in UK cinemas and bars.